Seeking a complete brand redesign, LBC Capital Partners allowed my team to reimagine their identity from the ground up.
Above is the new logo I designed, below is their previous logo.
The website received a full overhaul as well. Visit the live site here.
All brand collateral was updated with the new messaging and design, including digital presentations and printed pieces.
Art direction and design: Katherine Stover
Creative director: Dave Harbarger
Copywriter: Ariel Ranieri
Development: Michael Verzani and Michael Perry Goodman