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The Pine Club

Founded in 1947, The Pine Club is a dining institution in Dayton, Ohio. After a few years of selling their steaks online, they needed an overhaul of their ecommerce presence, including a new website design, product photography, illustrations, and packaging.

 I art directed product photography and illustrations to use throughout the new materials.

I art directed product photography and illustrations to use throughout the new materials.

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 While redesigning the website, I designed the experience much more user-friendly and consumer-focused. Visit the live site  here .

While redesigning the website, I designed the experience much more user-friendly and consumer-focused. Visit the live site here.

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 To put the finishing touches on the unboxing experience, I designed a new shipper and new printed collateral.

To put the finishing touches on the unboxing experience, I designed a new shipper and new printed collateral.

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 I compiled inspiration images, creating these moodboards to help guide design and branding decisions throughout the project.

I compiled inspiration images, creating these moodboards to help guide design and branding decisions throughout the project.

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