Looking to extend their seasonal product lines, Planters needed new designs for both their collectable holiday tins, as well as their limited edition seasonal canisters.
In addition to designing custom lettering across the line, I art directed these holiday tin designs that continue to appear in Walmart.
For the seasonal mixes, I created a system and style of icon to fit the overarching seasonal style.
Art direction and design: Katherine Stover
Creative director: Greg Althoff
Illustrations: Kendra Doherty