Hyatt Centric

Hyatt Centric, introduced at the beginning of 2015, is Hyatt's newest brand. Since debuting the concept, the brand language and creative guidelines have changed to better fit their target audience. I worked to update their existing digital business-to-business assets, including an iBook and an interactive PDF, to better reflect the new branding.

VSA Partners
Britta Hernalsteen, Associate Creative Director
Dave Harbarger, Creative Director