Gosling's Ginger Beer

For this package redesign concept, I turned to my experience as an intern at Bon Appétit magazine. While compiling various brands of ginger beer for taste-testing, I noticed that the Gosling’s Ginger Beer packaging lacked the character and appeal of its competitors. With this redesign, I strove to update and elevate the brand aesthetic along with the package itself while focusing on Gosling’s extensive history.